PABST GOLDEN WHEAT

PBR is out. This is the new gold standard.
BRAND
PACKAGING
advertising
MERCHANDISE
Project Date
April 2014
Type
Student Portfolio
Legal
Not affiliated with the Pabst Brand
For proactive health-conscience men, 28 to 33, Pabst Golden Wheat is the only beverage with the historical brand equity to own the healthy brew market by delivering a more natural and flavorful non-GMO craft microbrew. Now committed to zero waste, all packaging and apparel is made from recycled material, enabling a reduction in Pabst's carbon footprint.